Essay 2: Peer Editing 1st Draft

My Completed Paper:

Bridgette Glass

Professor Kerr

EN101-9

1 October 2012

Dunkin Donuts Verses Starbucks

 

CBS news reporter, Rome Neal states that, 50% of all Americans begin their day with coffee. Most Americans drink among three to four cups a day. Rome Neal points out that about 330 million cups of coffee are sold daily (Neal, Rome). Over 4 million cups of coffee are sold from Starbucks Coffee Company. Starbucks is America’s largest coffee chain with over 8,000 locations (How Many Cups of Starbucks Coffee are sold in America every day?). About 2.7 million cups of coffee are sold at Dunkin Donuts (Hoy, Peter). Dunkin Donuts has about 7,000 locations in America (Censky, Annalyn). There is more to these two coffee corporations than their specialty coffee beverages. Dunkin Donuts and Starbucks differ in their product line variety, price, and atmosphere.

Dunkin Donuts and Starbucks are diverse in their product line variety. Dunkin Donuts has only one brand of coffee that is marketed merely as Dunkin Donuts’ coffee. Starbucks has a wide variety of coffee that is received from all over the world (Starbucks verse Dunkin Donuts Coffee). Each of their coffees has different strengths in caffeine and tastes. Starbucks most definitely gives a stronger boost in caffeine than Dunkin Donuts coffee (Starbucks verse Dunkin Donuts Coffee). Starbucks without doubt offers a more ranging variety of coffee and specialty coffee brew.

Dunkin Donuts name is sneaky, the company first became famous for is coffee before its baked donuts. Dunkin Donuts provides a diversity of coffee beverages, but the company didn’t present lattes, cappuccinos and espressos until 2003 (Smith, Ashley). Dunkin Donuts sells about 52 diverse assortments of donuts (Smith, Ashley). The company also sells muffins, bagels, and a variety of breakfast sandwiches (Smith, Ashley). Starbucks specializes in barista and specialty coffee drinks such as lattes, cappuccinos and espressos. Starbucks has 30 different types of coffee, as well as teas and other non-coffee drinks. Starbucks also provides pastries, fruit cups, salads, yogurt parfaits, oatmeal, and pre-packaged sandwiches (Smith, Ashley). Starbucks delivers a wider assortment of product line variety.

The retail price of Dunkin Donuts and Starbucks companies fluctuate in many aspects of their products. Most customers expect Dunkin Donuts to be the more cost efficient choice, but Starbucks is pretty inexpensive (Starbucks verse Dunkin Donuts Coffee). Statistics show that the total percentile of people who go to a lower-price store such as Dunkin Donuts and McDonalds is 29%. And, 34% prefer Starbucks pricier quality coffee than Dunkin Donuts (Coffee Drinking Statistics). 5% more Americans prefer Starbucks than Dunkin Donuts (Coffee Drinking Statistics). Say a customer orders a regular black coffee from Dunkin Donuts, it costs them only $1.49 (How Much is a Coffee at Dunkin Donuts?). Then customer orders another regular black coffee at as well, but at Starbucks, it only costs them $1.96 (How Much Does Cup of Coffee Cost [at] Starbucks?). Among the two coffees there is only 47 cents difference. If Starbucks has better brew quality, diversity, blends, and taste to the coffee, then the 47 cents is money worth spent.

Atmosphere is another main difference between Dunkin Donuts and Starbucks. A customer wants to feel welcome in the shop, relax, and unwind from a busy day. Dunkin Donuts does not feel like a coffee shop. The store gives an impression of somewhat like a gas station, fast food restaurant, or a convenience store (Starbucks verse Dunkin Donuts Coffee).  . The seating of the store is comparable to fast food restaurant with the benches and tables (Starbucks verse Dunkin Donuts Coffee).  . Starbucks on the other hand has nice couches and tables. The store is more welcoming and inviting with dim lighting and gentle music playing (Starbucks verse Dunkin Donuts Coffee).  Most customers prefer Starbucks for their homely environment. Starbucks is a great place to meet up with other friends because of its seemingly isolated environment. Another great feature about Starbucks atmosphere is the comfortable setting is an ideal and quiet place to study.  

            The 50% of Americans that drink coffee every morning should choose Starbucks over Dunkin Donuts (Neal, Rome). Even though Dunkin Donuts and Starbucks both serve good cups of Joe, ultimately they both differ in three areas; product line variety, price, and atmosphere. Starbucks is ultimately the more chosen store. Starbucks is more preferred for the extensive variety of specialty coffee beverages they serve and diverse blends.  Even though Starbucks is a slightly more cost consuming, the quality of the cup of coffee is more worth the money. As a customer enjoying that quality cup in a warm atmosphere is even more pleasurable experience.

 

 

 

 

 

 

           

Work Cited:

 

Censky, Annalyn. “Dunkin' Donuts to Double U.S. Locations”. Jan. 4, 2012.      <http://money.cnn.com/2012/01/04/news/companies/dunkin_donuts_locations/index.htm>.

“Coffee Drinking Statistics”. July 31, 2012. <http://www.statisticbrain.com/coffee-drinking-statistics/>.

“How Much Does Cup of Coffee Cost [at] Starbucks?”. <http://wiki.answers.com/Q/How_much_does_cup_of_coffee_cost_Starbucks>

“How Many Cups of Starbucks Coffee are sold in America every day?”. <http://greenanswers.com/q/181395/products-shopping/food-beverage/how-many-cups-starbucks-coffee-are-sold-america-every-day#ixzz27ywLXRYe>

“How Much is a Coffee at Dunkin Donuts?”. <http://wiki.answers.com/Q/How_much_is_a_coffee_at_dunkin_donuts>.

Hoy, Peter. Oct. 25, 2006. “Dunkin' Donuts -- Reinventing America's Cup of Coffee”. <http://www.fastcompany.com/75485/dunkin-donuts-reinventing-americas-cup-coffee>.

Neal, Rome. “Caffeine Nation”. Nov. 4, 2002. <http://www.cbsnews.com/2100-3445_162-529388.html>.

Smith, Ashley. “Comparing Coffee Brands – Dunkin’ Donuts vs. Starbucks”. June 21, 2012.

<http://kompareit.com/blog/2012/06/21/comparing-coffee-brands-dunkin-donuts-vs-starbucks/>.

 “Starbucks verse Dunkin Donuts Coffee”. Jan. 10, 2009. <http://livelovecoffee.hubpages.com/hub/Starbucks-verse-Dunkin-Donuts-Coffee>.

 

Pre-writing: Essay2

(This was completed on time, but never posted)

Organizing: Finding a Focus

Thesis and plan of development:

 For intro:

"After oil, coffee is the second most valuable commodity in the world. More than 50 percent of Americans drink coffee everyday — three to fourcups each, more than 330 million cups a day and counting."(http://www.cbsnews.com/2100-3445_162-529388.html)

America drinks 4 million cups of Starbuck's coffee a day from almost 8000 locations state-wide. California claims the most with 2008 location, followed by Texas and Washington at 588 and 537.(http://greenanswers.com/q/181395/products-shopping/food-beverage/how-many-cups-starbucks-coffee-are-sold-america-every-day#ixzz27yO3ukAU)

A chain once known for its arsenal of baked goods and Fred the Baker's famous "Time to Make the Donuts" television spots, Dunkin' Donuts now sells 2.7 million cups of coffee every day -- that's nearly one billion cups a year. (http://www.fastcompany.com/75485/dunkin-donuts-reinventing-americas-cup-coffee)

"The second largest coffeehouse chain in the US trails number one Starbucks by 7,700 locations. That is scary. The entire list of the top ten shows just how HUGE-mungous Starbucks is: Starbucks - 8,000" (http://www.slashfood.com/2006/06/11/the-10-largest-coffee-chains-in-the-us/)

  "The coffee and doughnut chain currently operates nearly 7,000 stores nationwide. Each new store adds an average of 20 to 25 new employees, both full and part-time a Dunkin spokeswoman said." (http://money.cnn.com/2012/01/04/news/companies/dunkin_donuts_locations/index.htm)

Professor Kerr's Intro Idea:

Rome Neal, of CBS news, reported that, 50% of Americans start their day with coffee and drink between three and four cups a day. Neal points out that there is more than 330 million sold each day. Over 4 million come from Starbucks, Americas largest coffee chain with over 8,000 locations. Another 2.7 million cups of coffee are sold in Dunkin Donuts with a chain of 7,000 locations. But there is more to these two coffee giants than there decaf lattes. Dunkin Donuts and Starbucks differ in their product line variety, price, and atmosphere.

My Idea of Intro:

CBS news reporter, Rome Neal stated that, 50% of all Americans begin their day with coffee. Most Americans drink among three to four cups a day. Rome Neal points out that about 330 million cups of coffee are sold daily (http://www.cbsnews.com/2100-3445_162-529388.html). Over 4 million cups of coffee are sold from Starbucks Coffee Company. Starbucks is America’s largest coffee chain with over 8,000 locations (http://greenanswers.com/q/181395/products-shopping/food-beverage/how-many-cups-starbucks-coffee-are-sold-america-every-day). About 2.7 million cups of coffee are sold at Dunkin Donuts (http://www.fastcompany.com/75485/dunkin-donuts-reinventing-americas-cup-coffee). Dunkin Donuts has about 7,000 locations in America (http://money.cnn.com/2012/01/04/news/companies/dunkin_donuts_locations/index.htm). But, there is more to these coffee corporations than their specialty coffee beverages.

THESIS STATEMENT: Dunkin Donuts and Starbucks differ in their product line variety, price, and atmosphere.  

Topic Sentences:
INTRO Paragraph 1 (WHICH IS ABOVE)
Paragraph2:
Dunkin Donuts and Starbucks are diverse in their product line variety.
Paragraph3:
The retail price of Dunkin Donuts and Starbucks companies fluctuate in many aspects of their products.
Paragraph4:
Atmosphere is another main difference between Dunkin Donuts and Starbucks.
CONCLUSION Paragraph 5
 

 

 

Essay 2: Pre-writing

What do I still need to know?

Which one ultimately is more popular? Which one is more populated in cities (has more stores)?

Dunkin’ Donuts:

The company is set to use the funds to pay down debt and expand the Dunkin' Donuts brand across the Midwest and to the West Coast. Dunkin', which ranked #1 ahead Starbucks in terms of customer loyalty over the last five years, plans to double U.S. storefronts over the next two decades.Right now the chain operates only 100 of its 6,800 stores outside the Northeast. That means a new store and fresh cup of joe could be coming very soon to a location near you! (http://finance.yahoo.com/blogs/daily-ticker/coffee-wars-dunkin-donuts-more-valuable-starbucks-200552789.html)

Starbucks Coffee:

But while Americans might be more likely to buy their coffee at Starbucks, they like Dunkin' Donuts better, according to 2011 analysis from Rasmussen Reports. Their phone survey found that 57 percent of coffee-drinking Americans express an at least somewhat favorable opinion of Dunkin' Donuts, including 20 percent with a very favorable view of the chain. In contrast, 49 percent of American coffee drinkers regard Starbucks at least somewhat favorably, with 14 percent who have a very favorable opinion. Thirty-four percent of coffee drinkers hold an unfavorable opinion of Starbucks, versus 22 percent who feel unfavorably about Dunkin' Donuts.

Starbucks invites customers to hang out with its cozy café atmosphere and tables where they can work or socialize. Given that Starbucks now offers free wifi, their locations attract customers who may stay for hours, perhaps racking up more of a bill over time. Dunkin' Donuts, on the other hand, is more of a fast-food experience, aimed at customers on the go. Besides, Dunkin' Donuts' fluorescent lighting hardly asks you to linger.

(http://living.msn.com/life-inspired/do-coffee-drinkers-prefer-dunkin-donuts-to-starbucks?pageart=2)

Starbucks:

• online store
• over 12,500 store throughout the USA
• Over 17,000 stores worldwide

Dunkin Donuts:

• Online store
• Over 6500 store throughout the USA
• Over 9500 stores worldwide

(http://coffee.knoji.com/starbucks-reviews/)

What is the difference between both of the companies?

Dunkin and Sbux:

Atmosphere One of the downsides to Dunkin Donuts is that it doesn’t feel like a coffee shop, but rather a gas station or convenient store. They lights are bright and there is a very stale feel to the store. Seating is much like a fast food restaurant with benches and tables, as compared to Starbucks who has nice couches you can sit on. Starbucks also has a more homely feel with dimmer lighting and soothing music playing in the background to make you feel good. I have heard, and seen, Dunkin Donuts do some renovations to its stores to make them a little more inviting, but nothing beats the atmosphere at Starbucks.

Coffee When I compare the coffee between the two companies’s I am talking about the plain black stuff, not the hyped up mochas or lattes. Starbucks has a wide variety of coffee that spans come from all over the globe and has many different strengths and tastes. As compared to Dunkin Donuts which has one brand of coffee that they market as simply Dunkin Donuts coffee. It would be tough to compare all the coffee’s Starbucks has with the one coffee Dunkin Donut’s has so I will use the house blend from Starbucks for this segment. For just sheer taste I think Dunkin Donuts has a better coffee. Starbucks seems to almost burn their coffee which leaves a very strong taste to it, and maybe too much for some people to handle. However, for those college students out there, Starbucks is the way to go for that caffeine kick.

Pricing This is where most people would expect Dunkin Donuts to win, with all you hear about Starbucks over priced coffee. That isn’t necessarily true considering we are talking about plain black coffee here. Starbucks is actually pretty competitive if you order a regular coffee, and you can usually buy a cup for just under $2. I believe Dunkin Donuts maybe a little cheaper, but it isn’t a reason to choose one place over the other. This is a toss up and goes to which ever type of coffee you prefer.

(http://livelovecoffee.hubpages.com/hub/Starbucks-verse-Dunkin-Donuts-Coffee)

Which company has more of a wide variety of products?

Starbucks does have a wide selection of coffee and other beverages, I will admit that. However, it kind of stops there. Although, Starbucks has sandwiches, paninis, and sweets, they do not have quite a selection as Dunkin Donuts. First off, when you first walk into Starbucks, all you see is a little case with a few sweets on top of a cooler with prepackaged deli sandwiches. Now, when you walk into Dunkin, the first thing you notice is the tremendous donut, bagel, and muffin cases! When I take my child with me to Starbucks, she has never looked at there selection and asked for any of their sweet treats. Whenever I just mention the word Dunkin she goes nuts! When we walk in, the employee behind the counter always asks her what she would like and gives her a moist chocolate munchkin (which she devours). They have over 50 types of donuts (depending on which Dunkin you go to) to choose from! They have breakfast sandwiches, tuna or chicken salad sandwiches (tuna being my personal favorite!), plus tons of different flavored bagels that can be mixed and matched with several types of cream cheeses. There is something for the business man, working mom on the run, kids, or even teenagers! (http://nora411.hubpages.com/hub/Dunkin-Donuts-vs-Starbucks)

Names can be deceiving. Dunkin’ Donuts is more famous for its coffee than baked goods. DD offers about a dozen varieties of coffee beverages, but the company is best known for the regular stuff – its original blend. Dunkin’ Donuts didn’t introduce lattes, cappuccinos and espressos until 2003. As for baked goods, DD sells 52 types of donuts, as well as bagels, muffins and breakfast sandwiches.

Starbucks, on the other hand, specializes in barista-type drinks such as lattes, cappuccinos and espressos. The company offers more than 30 blends of coffee, as well as well as Tazo teas and other non-coffee beverages. Food options include pastries, fruit cups, salads, yogurt parfaits and oatmeal. (http://kompareit.com/blog/2012/06/21/comparing-coffee-brands-dunkin-donuts-vs-starbucks/)

Online store products: all three stores have great online stores that sell all their trademark coffees and teas; however, Starbucks offers a greater variety of products than the other two stores do

Starbucks:

• Coffees
• Teas
• Coffee and Tea equipment and accessories
• Drinkware
• Syrups and sauces
• Hot cocoa and treats
• Music and books
• Apparel
• Office coffee equipment

Dunkin Donuts:

• Coffees
• Teas
• Drinkware
• Coffee and Tea equipment and accessories
• Apparel

(http://coffee.knoji.com/starbucks-reviews/)

Which company produces good quality products?

Fair trade and organic products: Both Starbucks and Caribou Coffee offer fair trade and organic products, Dunkin Donuts does not. (http://coffee.knoji.com/starbucks-reviews/)

Both companies sell coffee made from premium Arabica coffee beans that is freshly ground, brewed and served. Both send experts to coffee farms around the world to select high-quality coffee beans.

Dunkin Donut’s throws out any pot of coffee that is not used within 18 minutes and brews a new one. Starbucks requires baristas to brew a fresh pot of coffee every 30 minutes. (http://kompareit.com/blog/2012/06/21/comparing-coffee-brands-dunkin-donuts-vs-starbucks/)

Which one is more cost efficient to go to?

Dunkin’ Donuts:

If you're not familiar with the Dunkin' way, you can expect good coffee at a good price and even a few food options that go beyond the obvious choice of donuts. From a consumer perspective, part of Dunkin's success is the fact that it has really stuck to its roots, says Dan Gross, Yahoo! Finance economics editor. It has grown its menu selection without adding complicated, confusing and trendy options like Starbucks' $4 latte. (http://finance.yahoo.com/blogs/daily-ticker/coffee-wars-dunkin-donuts-more-valuable-starbucks-200552789.html)

Prices- Okay, lets get serious for a minute. Money matters! Depending on what you're ordering, you will almost always spend more at Starbucks. For a "tall" cup of regular coffee from Starbucks, you're looking at somewhere around $1.75 (depending on which location you're buying from). From Dunkin a "small" cup of regular coffee is going to be around $1.39... and it's delicious! Depending on the flavor and size of the Starbucks coffee you can be paying anwhere up to $3.50. The X-LG from Dunkin Donuts is priced at $2.19. And this is for any flavor!! Even when buying a pound of coffee to take home with you, from Dunkin it's about $9.99 (again for any flavor!). Depending on the flavor at Starbucks, you can be paying up to $14! (http://nora411.hubpages.com/hub/Dunkin-Donuts-vs-Starbucks)

Essay 2: Pre-writing

What do I still need to know?

Which one ultimately is more popular? Which one is more populated in cities (has more stores)?

What is the difference between both of the companies?

Which company has more of a wide variety of products?

Which company produces good quality products?

Which one is more cost efficient to go to?

 

Essay 2: Pre-writing

What did my research tell me?

Which one ultimately is more popular? Which one is more populated in cities (has more stores)?

Dunkin’ Donuts:

The company is set to use the funds to pay down debt and expand the Dunkin' Donuts brand across the Midwest and to the West Coast. Dunkin', which ranked #1 ahead Starbucks in terms of customer loyalty over the last five years, plans to double U.S. storefronts over the next two decades.Right now the chain operates only 100 of its 6,800 stores outside the Northeast. That means a new store and fresh cup of joe could be coming very soon to a location near you! (http://finance.yahoo.com/blogs/daily-ticker/coffee-wars-dunkin-donuts-more-valuable-starbucks-200552789.html)

Starbucks Coffee:

But while Americans might be more likely to buy their coffee at Starbucks, they like Dunkin' Donuts better, according to 2011 analysis from Rasmussen Reports. Their phone survey found that 57 percent of coffee-drinking Americans express an at least somewhat favorable opinion of Dunkin' Donuts, including 20 percent with a very favorable view of the chain. In contrast, 49 percent of American coffee drinkers regard Starbucks at least somewhat favorably, with 14 percent who have a very favorable opinion. Thirty-four percent of coffee drinkers hold an unfavorable opinion of Starbucks, versus 22 percent who feel unfavorably about Dunkin' Donuts.

Starbucks invites customers to hang out with its cozy café atmosphere and tables where they can work or socialize. Given that Starbucks now offers free wifi, their locations attract customers who may stay for hours, perhaps racking up more of a bill over time. Dunkin' Donuts, on the other hand, is more of a fast-food experience, aimed at customers on the go. Besides, Dunkin' Donuts' fluorescent lighting hardly asks you to linger.

(http://living.msn.com/life-inspired/do-coffee-drinkers-prefer-dunkin-donuts-to-starbucks?pageart=2)

Starbucks:

• online store
• over 12,500 store throughout the USA
• Over 17,000 stores worldwide

Dunkin Donuts:

• Online store
• Over 6500 store throughout the USA
• Over 9500 stores worldwide

(http://coffee.knoji.com/starbucks-reviews/)

What is the difference between both of the companies?

Dunkin and Sbux:

Atmosphere One of the downsides to Dunkin Donuts is that it doesn’t feel like a coffee shop, but rather a gas station or convenient store. They lights are bright and there is a very stale feel to the store. Seating is much like a fast food restaurant with benches and tables, as compared to Starbucks who has nice couches you can sit on. Starbucks also has a more homely feel with dimmer lighting and soothing music playing in the background to make you feel good. I have heard, and seen, Dunkin Donuts do some renovations to its stores to make them a little more inviting, but nothing beats the atmosphere at Starbucks.

Coffee When I compare the coffee between the two companies’s I am talking about the plain black stuff, not the hyped up mochas or lattes. Starbucks has a wide variety of coffee that spans come from all over the globe and has many different strengths and tastes. As compared to Dunkin Donuts which has one brand of coffee that they market as simply Dunkin Donuts coffee. It would be tough to compare all the coffee’s Starbucks has with the one coffee Dunkin Donut’s has so I will use the house blend from Starbucks for this segment. For just sheer taste I think Dunkin Donuts has a better coffee. Starbucks seems to almost burn their coffee which leaves a very strong taste to it, and maybe too much for some people to handle. However, for those college students out there, Starbucks is the way to go for that caffeine kick.

Pricing This is where most people would expect Dunkin Donuts to win, with all you hear about Starbucks over priced coffee. That isn’t necessarily true considering we are talking about plain black coffee here. Starbucks is actually pretty competitive if you order a regular coffee, and you can usually buy a cup for just under $2. I believe Dunkin Donuts maybe a little cheaper, but it isn’t a reason to choose one place over the other. This is a toss up and goes to which ever type of coffee you prefer.

(http://livelovecoffee.hubpages.com/hub/Starbucks-verse-Dunkin-Donuts-Coffee)

Which company has more of a wide variety of products?

Starbucks does have a wide selection of coffee and other beverages, I will admit that. However, it kind of stops there. Although, Starbucks has sandwiches, paninis, and sweets, they do not have quite a selection as Dunkin Donuts. First off, when you first walk into Starbucks, all you see is a little case with a few sweets on top of a cooler with prepackaged deli sandwiches. Now, when you walk into Dunkin, the first thing you notice is the tremendous donut, bagel, and muffin cases! When I take my child with me to Starbucks, she has never looked at there selection and asked for any of their sweet treats. Whenever I just mention the word Dunkin she goes nuts! When we walk in, the employee behind the counter always asks her what she would like and gives her a moist chocolate munchkin (which she devours). They have over 50 types of donuts (depending on which Dunkin you go to) to choose from! They have breakfast sandwiches, tuna or chicken salad sandwiches (tuna being my personal favorite!), plus tons of different flavored bagels that can be mixed and matched with several types of cream cheeses. There is something for the business man, working mom on the run, kids, or even teenagers! (http://nora411.hubpages.com/hub/Dunkin-Donuts-vs-Starbucks)

Names can be deceiving. Dunkin’ Donuts is more famous for its coffee than baked goods. DD offers about a dozen varieties of coffee beverages, but the company is best known for the regular stuff – its original blend. Dunkin’ Donuts didn’t introduce lattes, cappuccinos and espressos until 2003. As for baked goods, DD sells 52 types of donuts, as well as bagels, muffins and breakfast sandwiches.

Starbucks, on the other hand, specializes in barista-type drinks such as lattes, cappuccinos and espressos. The company offers more than 30 blends of coffee, as well as well as Tazo teas and other non-coffee beverages. Food options include pastries, fruit cups, salads, yogurt parfaits and oatmeal. (http://kompareit.com/blog/2012/06/21/comparing-coffee-brands-dunkin-donuts-vs-starbucks/)

Online store products: all three stores have great online stores that sell all their trademark coffees and teas; however, Starbucks offers a greater variety of products than the other two stores do

Starbucks:

• Coffees
• Teas
• Coffee and Tea equipment and accessories
• Drinkware
• Syrups and sauces
• Hot cocoa and treats
• Music and books
• Apparel
• Office coffee equipment

Dunkin Donuts:

• Coffees
• Teas
• Drinkware
• Coffee and Tea equipment and accessories
• Apparel

(http://coffee.knoji.com/starbucks-reviews/)

Which company produces good quality products?

Fair trade and organic products: Both Starbucks and Caribou Coffee offer fair trade and organic products, Dunkin Donuts does not. (http://coffee.knoji.com/starbucks-reviews/)

Both companies sell coffee made from premium Arabica coffee beans that is freshly ground, brewed and served. Both send experts to coffee farms around the world to select high-quality coffee beans.

Dunkin Donut’s throws out any pot of coffee that is not used within 18 minutes and brews a new one. Starbucks requires baristas to brew a fresh pot of coffee every 30 minutes. (http://kompareit.com/blog/2012/06/21/comparing-coffee-brands-dunkin-donuts-vs-starbucks/)

Which one is more cost efficient to go to?

Dunkin’ Donuts:

If you're not familiar with the Dunkin' way, you can expect good coffee at a good price and even a few food options that go beyond the obvious choice of donuts. From a consumer perspective, part of Dunkin's success is the fact that it has really stuck to its roots, says Dan Gross, Yahoo! Finance economics editor. It has grown its menu selection without adding complicated, confusing and trendy options like Starbucks' $4 latte. (http://finance.yahoo.com/blogs/daily-ticker/coffee-wars-dunkin-donuts-more-valuable-starbucks-200552789.html)

Prices- Okay, lets get serious for a minute. Money matters! Depending on what you're ordering, you will almost always spend more at Starbucks. For a "tall" cup of regular coffee from Starbucks, you're looking at somewhere around $1.75 (depending on which location you're buying from). From Dunkin a "small" cup of regular coffee is going to be around $1.39... and it's delicious! Depending on the flavor and size of the Starbucks coffee you can be paying anwhere up to $3.50. The X-LG from Dunkin Donuts is priced at $2.19. And this is for any flavor!! Even when buying a pound of coffee to take home with you, from Dunkin it's about $9.99 (again for any flavor!). Depending on the flavor at Starbucks, you can be paying up to $14! (http://nora411.hubpages.com/hub/Dunkin-Donuts-vs-Starbucks)