Bridgette
Glass
Professor
Kerr
EN101-9
1
October 2012
Dunkin
Donuts Verses Starbucks
CBS news reporter, Rome Neal states that, 50%
of all Americans begin their day with coffee. Most Americans drink among three
to four cups a day. Rome Neal points out that about 330 million cups of coffee
are sold daily (Neal, Rome). Over 4 million cups of
coffee are sold from Starbucks Coffee Company. Starbucks is America’s largest
coffee chain with over 8,000 locations (How
Many Cups of Starbucks Coffee are sold in America every day?). About 2.7 million cups
of coffee are sold at Dunkin Donuts (Hoy, Peter). Dunkin Donuts has about
7,000 locations in America (Censky,
Annalyn). There is more to these two coffee corporations than their specialty
coffee beverages. Dunkin Donuts and Starbucks differ in their product line
variety, price, and atmosphere.
Dunkin Donuts and Starbucks are diverse in their product line variety. Dunkin
Donuts has only one brand of coffee that is marketed merely as Dunkin Donuts’
coffee. Starbucks has a wide variety of coffee that is received from all over
the world (Starbucks
verse Dunkin Donuts Coffee). Each of
their coffees has different strengths in caffeine and tastes. Starbucks most definitely
gives a stronger boost in caffeine than Dunkin Donuts coffee (Starbucks
verse Dunkin Donuts Coffee). Starbucks without doubt offers a more ranging
variety of coffee and specialty coffee brew.
Dunkin Donuts name is sneaky, the
company first became famous for is coffee before its baked donuts. Dunkin
Donuts provides a diversity of coffee beverages, but the company didn’t present
lattes, cappuccinos and espressos until 2003 (Smith,
Ashley). Dunkin
Donuts sells about 52 diverse assortments of donuts (Smith,
Ashley). The company
also sells muffins, bagels, and a variety of breakfast sandwiches (Smith,
Ashley). Starbucks
specializes in barista and specialty coffee drinks such as lattes, cappuccinos
and espressos. Starbucks has 30 different types of coffee, as well as teas and
other non-coffee drinks. Starbucks also provides pastries, fruit cups, salads,
yogurt parfaits, oatmeal, and pre-packaged sandwiches (Smith,
Ashley). Starbucks
delivers a wider assortment of product line variety.
The
retail price of Dunkin Donuts and Starbucks companies fluctuate in many aspects
of their products. Most customers expect Dunkin Donuts to be the more cost
efficient choice, but Starbucks is pretty inexpensive (Starbucks
verse Dunkin Donuts Coffee). Statistics show that the total percentile
of people who go to a lower-price store such as Dunkin Donuts and McDonalds is
29%. And, 34% prefer Starbucks pricier quality coffee than Dunkin Donuts (Coffee
Drinking Statistics). 5% more Americans prefer Starbucks than Dunkin Donuts
(Coffee
Drinking Statistics). Say a customer orders a regular black coffee from Dunkin
Donuts, it costs them only $1.49 (How Much
is a Coffee at Dunkin Donuts?). Then customer orders another regular
black coffee at as well, but at Starbucks, it only costs them $1.96 (How
Much Does Cup of Coffee Cost [at] Starbucks?). Among the two coffees
there is only 47 cents difference. If Starbucks has better brew quality,
diversity, blends, and taste to the coffee, then the 47 cents is money worth
spent.
Atmosphere
is another main difference between Dunkin Donuts and Starbucks. A customer
wants to feel welcome in the shop, relax, and unwind from a busy day. Dunkin
Donuts does not feel like a coffee shop. The store gives an impression of
somewhat like a gas station, fast food restaurant, or a convenience store (Starbucks
verse Dunkin Donuts Coffee). . The seating of the store is comparable to
fast food restaurant with the benches and tables (Starbucks
verse Dunkin Donuts Coffee). . Starbucks on the other hand has nice couches
and tables. The store is more welcoming and inviting with dim lighting and gentle
music playing (Starbucks
verse Dunkin Donuts Coffee). Most customers prefer Starbucks for their
homely environment. Starbucks is a great place to meet up with other friends because
of its seemingly isolated environment. Another great feature about Starbucks
atmosphere is the comfortable setting is an ideal and quiet place to study.
The 50% of Americans that drink
coffee every morning should choose Starbucks over Dunkin Donuts (Neal, Rome). Even
though Dunkin Donuts and Starbucks both serve good cups of Joe, ultimately they
both differ in three areas; product line variety, price, and atmosphere.
Starbucks is ultimately the more chosen store. Starbucks is more preferred for
the extensive variety of specialty coffee beverages they serve and diverse
blends. Even though Starbucks is a slightly
more cost consuming, the quality of the cup of coffee is more worth the money.
As a customer enjoying that quality cup in a warm atmosphere is even more pleasurable
experience.
Work Cited:
Censky, Annalyn.
“Dunkin' Donuts
to Double U.S. Locations”. Jan. 4, 2012. <http://money.cnn.com/2012/01/04/news/companies/dunkin_donuts_locations/index.htm>.
“Coffee Drinking
Statistics”. July 31, 2012. <http://www.statisticbrain.com/coffee-drinking-statistics/>.
“How Much Does Cup
of Coffee Cost [at] Starbucks?”. <http://wiki.answers.com/Q/How_much_does_cup_of_coffee_cost_Starbucks>
“How Many Cups
of Starbucks Coffee are sold in America every day?”. <http://greenanswers.com/q/181395/products-shopping/food-beverage/how-many-cups-starbucks-coffee-are-sold-america-every-day#ixzz27ywLXRYe>
“How Much is a Coffee at Dunkin Donuts?”.
<http://wiki.answers.com/Q/How_much_is_a_coffee_at_dunkin_donuts>.
Hoy, Peter. Oct. 25, 2006. “Dunkin' Donuts -- Reinventing America's Cup of Coffee”. <http://www.fastcompany.com/75485/dunkin-donuts-reinventing-americas-cup-coffee>.
Neal, Rome. “Caffeine
Nation”. Nov. 4, 2002. <http://www.cbsnews.com/2100-3445_162-529388.html>.
Smith,
Ashley. “Comparing Coffee Brands – Dunkin’ Donuts vs. Starbucks”. June 21,
2012.
“Starbucks verse Dunkin Donuts Coffee”. Jan.
10, 2009. <http://livelovecoffee.hubpages.com/hub/Starbucks-verse-Dunkin-Donuts-Coffee>.
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